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Free Product Schema (JSON-LD) Generator

Generate a schema.org Product JSON-LD snippet with pricing, availability, and rating information.

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Key Features

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Product structured data is what makes a product page eligible for rich search result features like star ratings, pricing, and availability shown directly in search results.

This generator builds a valid schema.org Product JSON-LD snippet from your product's name, price, availability, and optional rating information, ready to paste into your page.

How it works

Enter your product's name, price, currency, and availability, plus optional fields like a description, brand, SKU, and average rating. The generator builds a complete JSON-LD snippet following schema.org's Product type, ready to paste into your page's head or body.

  1. Enter product name.
  2. Enter description (optional).
  3. Enter image URL (optional).
  4. Enter brand name (optional).
  5. Enter sKU (optional).
  6. Enter price.
  7. Enter currency.
  8. Enter availability.
  9. Enter average rating (optional, 0-5).
  10. Enter rating count (optional).
  11. Click Calculate to see your results.

Examples

A simple in-stock product

A "Wireless Mouse" priced at $29.99 USD and marked in stock generates a complete JSON-LD Product snippet with a nested Offer object for the price and availability.

Who should use it

  • Adding structured data to an e-commerce product page to improve search visibility.
  • Making a product page eligible for rich result features like pricing and star ratings.

Industry applications

  • E-commerce and online retail SEO
  • Digital marketing and product merchandising

Advantages

  • Generates valid, correctly-escaped JSON-LD following the schema.org Product specification.
  • Supports optional brand, SKU, and rating fields for a richer, more complete snippet.

Limitations

  • Adding schema doesn't guarantee any specific search result appearance — that's entirely at the search engine's discretion.

Common mistakes to avoid

  • Adding a rating value without real reviews behind it, which violates Google's structured data guidelines and can result in a manual penalty.
  • Using a currency code that doesn't match the actual currency the price is displayed in.

Best practices

  • Only include an aggregateRating that reflects genuine, verifiable customer reviews — fabricated ratings risk a structured data policy violation.

Tips

  • Validate your generated schema with Google's Rich Results Test after adding it to your page, to confirm it's recognized correctly before relying on it.

Frequently asked questions

Yes, with no signup and no limit on how many snippets you generate.
Paste the generated <script type="application/ld+json"> content anywhere in your page's HTML, typically inside the <head> or near the end of the <body>.
No — structured data makes your page eligible for enhanced search features, but Google decides independently whether and how to display them, and generally requires the rating to reflect genuine, verifiable reviews.
Leave the rating fields blank — the generator only includes an aggregateRating block when both a rating value and count are provided, since schema.org requires both together.

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