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Product structured data is what makes a product page eligible for rich search result features like star ratings, pricing, and availability shown directly in search results.
This generator builds a valid schema.org Product JSON-LD snippet from your product's name, price, availability, and optional rating information, ready to paste into your page.
How it works
Enter your product's name, price, currency, and availability, plus optional fields like a description, brand, SKU, and average rating. The generator builds a complete JSON-LD snippet following schema.org's Product type, ready to paste into your page's head or body.
- Enter product name.
- Enter description (optional).
- Enter image URL (optional).
- Enter brand name (optional).
- Enter sKU (optional).
- Enter price.
- Enter currency.
- Enter availability.
- Enter average rating (optional, 0-5).
- Enter rating count (optional).
- Click Calculate to see your results.
Examples
A simple in-stock product
A "Wireless Mouse" priced at $29.99 USD and marked in stock generates a complete JSON-LD Product snippet with a nested Offer object for the price and availability.
Who should use it
- Adding structured data to an e-commerce product page to improve search visibility.
- Making a product page eligible for rich result features like pricing and star ratings.
Industry applications
- E-commerce and online retail SEO
- Digital marketing and product merchandising
Advantages
- Generates valid, correctly-escaped JSON-LD following the schema.org Product specification.
- Supports optional brand, SKU, and rating fields for a richer, more complete snippet.
Limitations
- Adding schema doesn't guarantee any specific search result appearance — that's entirely at the search engine's discretion.
Common mistakes to avoid
- Adding a rating value without real reviews behind it, which violates Google's structured data guidelines and can result in a manual penalty.
- Using a currency code that doesn't match the actual currency the price is displayed in.
Best practices
- Only include an aggregateRating that reflects genuine, verifiable customer reviews — fabricated ratings risk a structured data policy violation.
Tips
- Validate your generated schema with Google's Rich Results Test after adding it to your page, to confirm it's recognized correctly before relying on it.