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Review structured data helps search engines understand and potentially display individual review content, separate from the aggregate rating shown on a product or business listing. This generator builds a valid schema.org Review JSON-LD snippet for a product, book, movie, or business, ready to paste into your page.
How it works
Enter the name and type of the item being reviewed, the rating value and scale, the reviewer's name, and the publish date, plus an optional review body. The generator builds a complete JSON-LD snippet following schema.org's Review type.
- Enter item name.
- Enter item type.
- Enter rating value.
- Enter best possible rating.
- Enter reviewer name.
- Enter review text (optional).
- Enter date published.
- Click Calculate to see your results.
Examples
A book review
A 4.5-out-of-5 review of "The Great Gatsby" by Jane Doe generates a complete Review JSON-LD snippet with a nested itemReviewed and reviewRating object.
Who should use it
- Adding structured data to an individual product, book, or movie review page.
- Marking up editorial or customer reviews to make them eligible for enhanced search features.
Industry applications
- Content publishing and editorial review sites
- E-commerce and product review platforms
Advantages
- Generates valid, correctly-escaped JSON-LD following the schema.org Review specification.
- Supports multiple reviewed item types (Product, Book, Movie, LocalBusiness, Recipe, Organization).
Limitations
- Adding schema doesn't guarantee any specific search result appearance — that's entirely at the search engine's discretion.
Common mistakes to avoid
- Publishing fabricated or incentivized reviews with structured data, which violates search engine structured data policies.
- Using an inconsistent rating scale between "bestRating" and the actual review platform's scale (e.g., marking a 5-star review as out of 100).
Best practices
- Only mark up genuine, verifiable customer or editorial reviews — fabricated review markup risks a structured data policy violation.
Tips
- Validate your generated schema with Google's Rich Results Test after adding it to your page, to confirm it's recognized correctly before relying on it.